Nice Ad…
April 21st, 2010
Archive
Archive for the ‘Ads’ Category
I want this Orange
July 23rd, 2008
Optician
December 11th, 2007
Here’s a pretty keen approach for a DM for an optician. He wanted to attract clients he hadn’t seen in a long time. Due to deteriorating eye sight over the years, they’d probably be needing new eye glasses at that point. So, the agency created a sales letter in the form of an eye test chart. The optician explains at contacts that their current glasses probably aren’t strong enough anymore – eye sight can deteriorate even when wearing glasses. To demonstrate this, the characters in the letter gradually shrink to a size so small only people with perfect eye sight can read properly. People having difficulties reading those last sentences are invited by the optician for an eye test. The result was that 12% of the contacts scheduled an appointment for a test.
Copy at the bottom of the letter:
“Is it difficult for you to read these letters? If it is, than please drop by for a free eye test”
Tarantino Guerrilla
December 11th, 2007
Although it might seem a bit horrific to some, it is the utter example of coolness to others: cinema lovers in Amsterdam got quite a scare when they saw a severed arm promoting a DVD laying in front of Tuschinski, one of the biggest local cinemas. In fact, movie lovers all over the Netherlands might find a bloody limb in front of their local cinema. The arms promote the DVD release of the latest Quentin Tarantino flick ‘Death Proof’ in which a severed limb or two can be expected. Nachos, anyone?
Stupid Campaign!!!
November 9th, 2007
Preceded by a teasing campaign for one week, we saw today the “Chef d’Oeuvre” of “Future News” campaign. A meaningless, negative & sick idea.
Do they think that this way they will capture more audience!!!! I DOUBT!!!
CLEARLY SMIRNOFF
October 2nd, 2007
Check out this super cool commercial from Smirnoff. The concept might be a little abstract, the idea might be far-fetched, but the clip is awesome. I don’t know which agency came up with it, but I bet their budget was quite unusual, if you look at the effects.
